About

Alison Cary found her calling in the serene pastures where art and equestrian life seamlessly blend. An accomplished art photographer, Alison has traversed the globe, capturing the raw beauty of remote regions. Her lifelong passion for horses has been both a compass and muse in her journeys. For Alison, grooming her horses is as integral as riding them—it's a sacred time to connect, understand, and care deeply for these majestic animals.

With a keen eye for detail honed in both the darkroom and the stable, Alison has always been meticulous about horse care, from the tack used to the products that touch her horses' delicate manes, tails, and coats.

Despite trying every commercial grooming product available, none could meet her high standards. This pursuit of perfection sparked a quest that would eventually lead to the creation of Horseplay.

During her travels, Alison engaged with horse lovers, stable staff, and trainers across Europe, learning about their traditional grooming practices. She discovered many relied on homemade grooming solutions crafted from natural ingredients, following recipes passed down through generations. Although these equestrian experts were tight-lipped about their specific formulas, the hints they dropped planted seeds of inspiration.

Back in her stable, Alison embarked on a rigorous journey of trial and error, experimenting with countless combinations of natural ingredients to develop a grooming product that met her high standards and embodied the wisdom gleaned from her international equestrian encounters. After hundreds of attempts, she perfected her formula, creating a product that resonated so profoundly with her peers that requests to purchase it began flooding in.

Today, you hold the original formula Alison Cary created—the essence of her dedication, artistry, and the rich legacy of horse grooming traditions. While legalities require listing ingredients, know that each component is chosen with the utmost care, ensuring your horse receives the best, just as Alison intended. Horseplay isn't just a brand; it promises quality, tradition, and a heartfelt connection between you and your horse.